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WELCOME

Digital articles, social videos & more

Hi, there! I’m Milo, a writer, editor and digital content producer with proven experience growing audiences across search and social. I help brands and publishers turn good ideas into useful, visible and engaging content. 

Writing Portfolio

Check out some of my
recent articles

Product Roundup

Best trail running shoes

tested & reviewed

As the lead tester for LFTO's trail running section, I am naturally also the author our of central article, a roundup of running shoe reviews. Note the wealth of natural internal links, SEO optimised structure, and utterly hilarious (authentic, human) voice. 

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News

Donations pour in for Wasdale Mountain Rescue Team

The UK's outdoor community came together following a controversial news story. Wasdale Mountain Rescue had been called out, managed to safely retrieve two stranded hikers, fed them, and put them up in a hotel. The next morning, both men had vanished – bill unpaid!

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Product Review

Mizuno Neo Accera review: “You’ll smash your Parkrun PB"

I tested and reviewed these trainers from Mizuno. It's their first foray into a 'super shoe' design, and I had some serious criticisms for the product. 

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Paper Fold

Pop Culture Feature

Explained: Why Superhero Movies are so Popular

A look at the history of superhero media in which I praise Kevin Feige for setting plans in motion all the way back in 2007 to carefully construct the Marvel Cinematic Universe.

Image by Ali Kokab

Travel Guide

The Best Trail

Running Holiday Destinations

I take a tour through the most accessible, most challenging, and most beautiful destinations across the globe for a trail running holiday. Each destination is paired with a running event, from fun local half-marathons to legendary ultra-runs.

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Outdoor feature

In defence of the Yorkshire 3 Peaks challenge

I always see the Y3P get a bad rap, but I think the majority of complaints are from salty old dogs who don't like the outdoors being for everyone. After I completed the hike with Red Bull, I wrote about how most complaints about this hike are mistaken: the popularity is the point!

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Running tips

10 beginner mistakes trail runners make

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As part of our annual 'Run 1000 Miles' challenge, I write monthly advice articles, often geared towards catching Discover traffic. This is an efficient system for LFTO; I fulfil a commercial contract while generating fresh reach content, increasing page views growing the 'tips' article cluster.

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Interview

How to train (safely) 

like ultra runner

Elsey Davis

I sat down with Elsey to talk technique and endurance at the very top level. Davis is also a doctor, and her insights into the extents (and limits) of the human body's capabilities were fascinating. 

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Art Essay

Understanding the use of Homage in NBC's Community

A detailed analysis of the sitcom Community and how it's parodies of other popular films and TV serve to deepen the lives of the characters (as opposed to referencing stuff for reference's sake)

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Advertorial

The Best Outdoor Adventures in East Hokkaido

This long-form advertorial was written with a brief from the tourist board of Japan. It required a lot of rigorous research and some correspondence with another writer who had visited the area.

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Video Portfolio

Check out some of my
recent social videos

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Testimonials

What Editors, PR Managers, and Industry Figures Have to Say About Me

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Creativity. That’s the word I think of when I picture Milo. He brings endless amounts of it into everything he does – whether that’s presenting, scripting or editing videos; writing features; reviewing outdoor kit; or coming up with ideas for new multimedia campaigns. He’s also just a wonderful team member. Infectiously enthusiastic and positive, and an absolute joy to work with every day.”

– Oli Reed

Group Editor, Specialist @ Bauer Media

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07833 221374

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